The role of benefits administration technology in transforming benefits engagement

Technology and artificial intelligence (AI) have become indispensable tools for enhancing many operational areas for companies. One significant area where technology has made a substantial impact is employee benefits engagement. As employers strive to optimize benefits administration technology and create a more interactive experience for their employees, user-friendly platforms, mobile apps, chatbots, advanced analytics, and personalized communications are more important than ever.

And don’t forget to check out Parts 1-3 of our employee benefits engagement series:

• How to navigate employee financial wellness through personalized benefits and education
• The crucial link between benefits engagement and retention and recruitment success
• How to craft a successful employee benefits engagement strategy

Boost efficiency and engagement

Technology has not only streamlined benefits administration, but has also improved the overall engagement of employees with their benefit offerings. Let’s explore some examples of this below.

User-friendly benefits platforms

Today’s benefits platforms have become more user-friendly, providing employees with ways to manage and explore their benefit options easily. The accessibility and simplicity of these platforms contribute significantly to increased engagement by empowering employees to take control of their benefits.

Mobile apps

Mobile apps have become a powerful tool for employees to connect with their benefits. These apps offer on-the-go access to critical information, allowing employees to make informed decisions about their benefits at their convenience.

Personalized communications

Technology makes it easier for employers to personalize benefits communications to employees, keeping them informed in a way that resonates with their individual preferences. 

Chatbots

Chatbots have greatly improved employee interactions by providing instant and personalized assistance. Whether employees have questions about their benefits or need guidance during the enrollment process, chatbots offer a responsive and efficient way to answer questions, enhancing the overall benefits experience.

Prioritize technology solutions

To effectively improve employee benefits engagement, companies must prioritize technology solutions that address the unique challenges they face. A strategic partnership with a benefits solution provider that offers adaptable and scalable technology solutions could be your key to employee benefits engagement success. These providers should prioritize the following features:

Comprehensive benefits education

Look for solutions that provide comprehensive benefits education, taking some of the extra work of educating employees off your plate. A well-informed workforce is more likely to make educated choices that align with their needs and preferences.

Personalized communication tools and real-time updates

The benefits administration platform you use should include tools for personalized benefits communication and real-time updates, especially when employees are on the go. This helps employees stay informed about changes in benefits, deadlines, and other relevant information.

Advanced analytics

Choose a provider with advanced analytics capabilities to gain valuable insights into employee preferences and behaviors. This data-driven approach helps you continuously improve your benefits offerings to meet your employees’ needs and exceed your employee recruitment and retention goals.

Interactive decision support tools

Implement interactive decision support tools that guide employees through the benefits selection process. This ensures that employees make choices aligned with their individual needs.

Boost employee benefits engagement with WEX

Fueled by state-of-the-art analytics and cloud technologies, WEX serves as your all-in-one solution for improving benefits engagement within your company. Our user-friendly, customizable, and cutting-edge benefits technologies streamline the complexities of benefits for both you and your employees, making the entire process straightforward and efficient. 

The information in this blog post is for educational purposes only. It is not legal or tax advice. For legal or tax advice, you should consult your own legal counsel, tax and investment advisers. 

WEX receives compensation from some of the merchants identified in its blog posts. By linking to these products, WEX is not endorsing these products.